Week 2 Blog topic: Are book trailers an effective marketing strategy?

By Nicole Basaraba

This week I wrote a blog post over at my personal blog on book trailers in relation to digital marketing strategies. The question posed this week that inspired me to discuss book trailers was: "What are some current views about the emergence and diffusion of media?"

I'd love to hear what you all think about taking the print culture into a digital format and whether you would watch book trailers when considering buying a book? Take the mini poll on book trailers here: http://nicolebasaraba.com/book-trailers-social-media-marketing/

I've also created two Pinterest boards related to this course:

• Social Media Art/Comics (for fun)

• E-publishing (for info)

Week 2: Print Culture & Publishing

To help put our readings in context, you might like to begin by listening to this podcast on the changing face of publishing.

Week 2: Print Culture

Week 2: Making/Publishing History: Printing of THE Book

Required and Recommended Readings

Key Questions & Ideas: ★The history of the book ★The end of books (!?) ★The net_reading/writing_condition ★What are some current views about the emergence and diffusion of media?

n  “The Desktop Revolution,” Howard Brabyn, P. 16-19 (http://unesdoc.unesco.org/images/0007/000796/079609eo.pdf) n  Elizabeth Eisenstein, (1995). The End of the Book? Some Perspectives on Media Change. American Scholar, 64541-555. n  “Pulp Fiction as Typography,” Jarratt Moody (Feb. 2007). (http://www.youtube.com/watch?v=wF8f8w6HPoo) n  Preston, Peter, “The writing is on the paywall – but the end of print is not quite nigh,” The Guardian (Dec. 2012). (http://www.theguardian.com/media/2012/dec/30/writing-on-paywall-end-of-print)    Recommended: Clement, Richard W. (1997). “Medieval and Renaissance Book Production,” Part II: The Printed Book. P 13-18 (http://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1010&context=lib_pubs)

Assignment 1: Digital Literacy & Me

Weight: 25%

Objective & Procedure

1. This assignment asks you to assess your overall literate practices and to present them in a podcast format. It’s designed to help you think critically about all aspects of literacy, and also to help you explore your experiences in an autobiographical genre
2. How do you collaborate and build communities on the web? How have you done so in the past? How will you do so in the future? What aspects of your identity are available online? When did you first make a web page or blog? How has the web, and participation on online communities like Facebook, Blogger, or Twitter, shaped your life so far? 
3. Assemble a collection of information related to your (trans)literacy life – images, links, video and any other forms of media and writing you’d like.
4. Craft a narrative which explains and discusses your literacy autobiography experiences using the web and online applications (like Facebook, Twitter, Delicious) from the first time you can remember to today.
5. Create a small podcast of at least three during which you present your literacy narrative in a way that takes advantage of the web as a medium. 
6. Record and publish your podcast on http://audioboo.fm/ and then embed your podcast along with any other information (see step 3) to the class blog. 
7. Title your blog post: Digital Literacy & Me, tag your post with “assignment 1, your name” (NOTE: do note include quotation marks in the tags).
8. Include a brief 1-2 paragraph reflection on creating your podcast.

Rubric

1. Introduction effectively draws the listener in. Provides relevant information and establishes a clear purpose engaging the listener immediately.  You note who is speaking, the date the podcast was produced, and where the speaker is located. (15)
2. How well you create a narrative which presents your experiences using the web, discuss your involvement in online spaces and incorporate answers to the questions noted in steps 2 and 4. (30 points)
3. How well you incorporate different types of media (sound, video, photos) and links to outside sources into your narrative. Do the images and other modes support your digital literacy experiences?  How well does the music add to the mood of the narrative? (25 points)
4. How creative you are in presenting your material in ways which take advantage of the podcast medium ( i.e. how usable and accessible to your readers is your podcast = voice, clarity, pacing, creativity and grammar). (20 points)

DUE Thursday 21:00 Jan. 30 2014File

Multimodal Narrative: Student Work

I thought everyone might enjoy this before the start of their weekend.

Here is a great piece from a #NMN alumnus - Glenn Kubish.

Welcome to Week 1 of New Media Narratives

Week 1: Lecture Post

*NOTE: Please post thoughts/reflections/responses on this post in the comments section.*

Week 1: Introduction

Required and Recommended Readings

Overview of the scope and purpose of the course. Evaluation methods, including assignments and participation, will be discussed.. What is "new" about "new media"? What are the characteristics, both technical and social, of new media? How does new media transform and "remediate" earlier media practices? This class will end with an introduction to transliteracy which will help guide our thinking until we delve further into transliteracy in week 9. Key Questions & Ideas: Some key questions to consider during the first class: ★What is "new media studies" and its relationship to the humanities and social sciences ? ★New Media Studies is a transdisciplinary field of scholarly inquiry, what does this mean? ★How do different disciplines approach the study of media?

n  Blogger.com n  “What is New Media”, Lev Manovich (https://docs.google.com/viewer?url=http%3A%2F%2Fwww.mcgraw-hill.co.uk%2Fopenup%2Fchapters%2F0335217109.pdf) n  “What is New Media, New Media Institute (http://www.newmedia.org/what-is-new-media.html) n  “The battle between old and new media,” Ben Morris (http://www.bbc.co.uk/news/business-23587385) n  “Transliterate spaces - Sue Thomas - 3Ts 2013: Transliteracy from Cradle to Career,” Sue Thomas ) http://www.slideshare.net/suethomas/transliterate-spaces-sue-thomas-3ts-2013-transliteracy-from-cradle-to-career n  Starlee Kine, “The Creative Process: Episode 12,” http://www.lstudio.com/starlee-arthur-review/the-creative-process.html