Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, 15 January 2014

Week 2 Blog topic: Are book trailers an effective marketing strategy?

By Nicole Basaraba

This week I wrote a blog post over at my personal blog on book trailers in relation to digital marketing strategies. The question posed this week that inspired me to discuss book trailers was: "What are some current views about the emergence and diffusion of media?"

I'd love to hear what you all think about taking the print culture into a digital format and whether you would watch book trailers when considering buying a book? Take the mini poll on book trailers here: http://nicolebasaraba.com/book-trailers-social-media-marketing/

I've also created two Pinterest boards related to this course: