Week 11: Co-Creation & Crowdsourcing

Week 11: Co-Creation or Crowdsourcing: Moving Beyond Multiple Choice

Required and Recommended Readings

This week we’ll talk about crowdsourcing and some models that work best. We’ll end with a discussion of how crowdsourcing has improved so that the final products are more viable.

n  Yannig Roth, (May 2012). “Crowdsourcing and Co-Creation are Complementary,” Innovation Excellence. http://www.innovationexcellence.com/blog/2012/05/31/crowdsourcing-and-co-creation-are-complementary/ n  Marjanovic, S., Fry, C., & Chataway, J. (2012). Crowdsourcing based business models: In search of evidence for innovation 2.0. Science & Public Policy (SPP), 39(3), 318-332. doi:10.1093/scipol/scs009 n  Zwass, V. (2010). Co-Creation: Toward a Taxonomy and an Integrated Research Perspective. International Journal Of Electronic Commerce, 15(1), 11-48. doi:10.2753/JEC1086-4415150101 n  Tom Foremski, “Cultivating a Smarter Crowd: Norwest’s Startups Move Byond Crowdsourcing (July 2013). http://www.siliconvalleywatcher.com/mt/archives/2013/07/cultivating_a_smarter.php n  Megan Mayhew Bergman, “A Literary Experiment: Crowdsourcing the Fate of a Girl,” (Sept. 2013). Beyond the Margins. http://beyondthemargins.com/2013/09/a-literary-experiment-crowdsourcing-the-fate-of-a-girl/