Wednesday 2 April 2014

Assignment 3: The Remix Culture: A Case Study Analysis of Mash-Up through a Radio Documentary

By: Mandeep Jawanda

The question I examined for this assignment was, “Remix culture is fundamentally at odds with older media institution and practises.” This question was answered through a sound piece which I created and produced using the platform SoundCloud. Moreover, in order to provide further clarity on the subject matter, I reviewed a case study by Michael Serazio (2008), “The Apolitical Irony of Generation Mash-Up: A Cultural Case Study in Popular Music.”
It was determined that remix can represent many different terms; therefore for this documentary I only looked at the mash-up, and its impact on the music industry. In particular, how the music industry personnel reacted to the infringement of their artist’s music. Furthermore, how mash-ups impacted society, and shaped our individual identities.

In the end through my analysis, it was determined that the mash-up is not something new, but has been present for a long time within our society. Technological innovations in the form of information technologies (IT) have made people more cognisant of these types of work. 

Click on this link to go to my Sound Piece located at SoundCloud.com

Serazio, M. (2008). The Apolitical Irony of Generation Mash-Up: A Cultural Case Study in Popular Music. Popular Music & Society, 31(1), 79-94. doi:10.1080/03007760701214815
First Audio Clip: We Love MashUp Feb 2013
Posted by user: PonTiR3c0rds
YouTube Link Retrieved from: http://www.youtube.com/watch?v=h2VH08RLB24
Second Audio Clip: Steve Carell: NO GOD! NO GOD, PLEASE NO, NO, NO, NOOOOO (HD)
Posted by user: lNicrolax v.2
YouTube Link Retrieved from: http://www.youtube.com/watch?v=H07zYvkNYL8
Background Audio Music:  Free Background Music 12: Dreams (120 bpm)
Posted by user: music by longzijun
YouTube Link Retrieved from: http://www.youtube.com/watch?v=QRtHl9n-G3o

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