Assignment #3: Old and New Media Power Struggle

We explore, through 2 interviews with Dr Henry Jenkins, how digital network media has shifted the power from traditional publishing institutions to society. News is no longer delivered only by newspapers. Rather, because of the internet, we are in a convergence culture where new media users participate and collaborate in creating news, or spreadable media, that moves from grass roots communication through out society.



Burnett, L. (2013, March 10). #SXLB: Henry Jenkins, Media Theorist, Author & Professor, Pt. 1: Grassroots. Retrieved April 3, 2014, from You Tube.

Dixon, A. (2012, 21). A Word From Henry Jenkins on Convergence. (Students Demonstrating Example of User Generated content) Retrieved April 3, 2014, from You Tube.

Edmonds, R.G. (2013, May 7). Newspapers: by the Numbers. Retrieved April 3, 2014, from The Pew Research Center's Project for Excellence in Journalism: 

Laird, S. (2012, April 18). How Social Media Is Taking Over the News Industry [INFOGRAPHIC]. Retrieved April 3, 2014, from Mashable 

Sondeen, A.L. (2009). Building Blocks for Change Increasing Newspaper Readership in the Age of Electronic Media throu Innovations in Style and Approach. Senior Honors Theses, Easter Michigan University, DigitalCommons@EMU. Retrieved April 3, 2014, from  http://commons.emich.edu/cgi/viewcontent.cgi?article=1192&context=honors

Digital Literacy & Me

listen to ‘An Entrepreneur's Social Media Story’ on Audioboo

An Entrepreneur's Social Media Story - My Story - My Prezi!  Enjoy



This assignment was fun to put together. I used a Prezi template with feet to walk through my journey into the world of social media. The Prezi is also included if you want to watch the slides. I think Audio.boo is a very good tool that we will use on education/information blogs such as those in the insurance industry. It’s great to have the image and then be able to talk through it; the audio quality is excellent. Also, it’s generally easier to talk through an audio than write out a presentation; and, my experience is that consumers in general would rather listen than read.

Although I work in the world of online marketing which includes social media properties, I don’t spend a lot of time on my own social media. I use LinkedIn for recruiting, connecting with others, and reading the blog feed several times weekly. I am a regular Facebook user: I like many of the business pages we create to check their development and functionality. I use Facebook to connect with family and friends for birthdays and just to keep in the general extended family news. I use the Twitter feed for sourcing information but I don’t tweet except for #NMN!

I created a Pinterest account for the first time and made a Social Media Tips board. I was amazed at the amount of excellent resources to pin. Pinterest has a much bigger scope than I thought and I will use it more in the future. I will definitely be using Delicious to bookmark sites going forward. I just made my account! Here’s how to connect with me:

http://www.linkedin.com/in/lynnemotkoski

https://www.facebook.com/lynnemotkoski

https://twitter.com/LynneMotkoski

http://www.pinterest.com/lynnemotkoski/social-media-tips/

https://delicious.com/lynnemotkoski